Poster: volvo for life
The Semiotic area is a interesting area for media and design studying, this semester we were analysed and discussed many advertising or propaganda poster in Semiotics view, This is a interesting analyse from my assignment. Just want to share it discuss it with you.
Poster: Volvo for life
Cars are driven by people; the most important factor of a car is about the comfort and safety of driver, passengers and other road users. Volvo car approach to safety, it as known as most safe car in the world Cars are driven by people. Volvo's safety research examines how the factories can make Volvo cars safer for everyone who travels in them – from adults to teenagers, children to babies, even those who aren't even born yet. To the members of the ‘Volvo Saved My Life Club’ who have benefited from their commitment to safety – for many the world over, Volvo is for life.
Volvo’s advertisings and posters also approach the idea of safety, in the poster I chosen also present the idea “Volvo for life”. This image use a car rearview mirror present a road in desolate mountains and fields, a car in this road, an Azrael groveled on the road and his sickle dropped, these all could be considered as denoted meanings of this image. The connotes could be the clean view of car rearview mirror show the good and clean sight you can see when you drive the car, the car has good quality to run through the desolate area and ran over an Azrael, the Azrael may die in the accident but you still live. It legitimize that even a Azrael could not stop the car or stop your life, and your are safer than Azreal when you are in this car and naturalise the opinion of the car is good, the car is safe,it could safe your life, Volvo car could safe your life, Volvo for life.
This poster does not present the whole body of this car and any technology to show the car is safe, but use a view from rearview mirror to show a “car accident” in the desolate area, the Azrael is the “victim”, you still comfortably to drive your car and watch him through your clean rearview mirror, that metaphorise in this car you are safer than Azrael, and express the idea of Volvo car is safe, Volvo for life.
Volvo’s advertisings and posters also approach the idea of safety, in the poster I chosen also present the idea “Volvo for life”. This image use a car rearview mirror present a road in desolate mountains and fields, a car in this road, an Azrael groveled on the road and his sickle dropped, these all could be considered as denoted meanings of this image. The connotes could be the clean view of car rearview mirror show the good and clean sight you can see when you drive the car, the car has good quality to run through the desolate area and ran over an Azrael, the Azrael may die in the accident but you still live. It legitimize that even a Azrael could not stop the car or stop your life, and your are safer than Azreal when you are in this car and naturalise the opinion of the car is good, the car is safe,it could safe your life, Volvo car could safe your life, Volvo for life.
This poster does not present the whole body of this car and any technology to show the car is safe, but use a view from rearview mirror to show a “car accident” in the desolate area, the Azrael is the “victim”, you still comfortably to drive your car and watch him through your clean rearview mirror, that metaphorise in this car you are safer than Azrael, and express the idea of Volvo car is safe, Volvo for life.
posted by leadway @ 12:47 AM
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